Thursday, January 20, 2011

3 Tips on Optimizing Your Facebook Fan Page for the Search Engines

If you want your Facebook page to get as many fans as possible, it’s going to require you to do a little work first. While all the others are busy buying ads on Facebook to promote their fan page, you can a step ahead of them and drive traffic through the search engines for free. That’s right; optimizing your fan page for the search engines is the smartest thing that you can do.

It doesn’t even take much effort to do so, all you need to do is keep a few things in mind, that’s all. Use the following three SEO tips to get more traffic and more fans to your page so that you can beat the competition and finally succeed.

The first thing that you need to remember when creating your fan page is to focus on getting a name for your page that’s actually your brand name. To put it another way, you need to make sure you have the absolutely best name for your Facebook page. You should opt for a name that goes with what business you’re in and also what you plan to do. This is why you should always just go with your brand name so that you don’t have a lot of generic keywords and phrases in your name, which most people will look at as someone who is trying to scam other people.

Another thing that you need to keep in mind when picking your fan page name is to not change it often. The name of your Facebook page should always be kept the same because Google uses it to place it in the search engines and changing it can ruin that placement. This happens because Google uses the titles of pages to determine what that content is about and places it accordingly, and if you change anything you are going to find your page starting all over from square one. Add fresh new content on a regular basis that is unique to your fan page. Today, wall posts, status updates, and other types of posts show up in a search. What this means is that ever single time you add new content it will be posted to your wall and increase the odds of your page being found in Facebook searches. Don’t just rely on targeted keywords but open up and include a few generic ones in order to reach a much wider audience through Facebook searches.

Don’t look beyond the power of offering your audience a reward for joining your fan page following. It’s important to make sure that the reward is attractive so that people will want to follow your fan page in order to get it. Doing this will not only multiple traffic through search engines but will also reach a much broader group of people. It also allows you to get your brand in front of a large audience easily.

In summary, once you have effectively optimized your page for the search engines, you will realize that it is not all that challenging and that it will not take much time to see results start pouring in. It is also very important to remember that properly optimizing your Facebook fan page is just one way to get the success you want. You need to keep putting in this same effort to get more search engine traffic by working on your SEO. Even though there are lots of factors that go into making sure your fan page is successful, it is how you use this traffic and use it for future successes that really matters to your business.

Kenya Cupps lives in West Virginia and enjoys writing about many different topics. You can read her recent product reviews on the mini food chopper by visiting her web site.

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