Tuesday, January 25, 2011

The Right Way to Use Article Marketing

by Paul Duncan

Even if you are new to internet marketing, I’m sure you’ve heard of article marketing.In fact there is a good chance you’ve tried it.But most people are not aware of its power. Article marketing is usually thought of as a form of “bum marketing”. Bum marketing is different techniques to promote online, that cost

nothing.Marketers that use these methods usually think of article marketing as a finished product. They think that you submit and article that has hyperlinks to your offer. They may or may not ping and social bookmark the article. To them, the article is the end of the road. In their eyes you write some information and at the end there is a strong call to action, the link to the sale. Now there is nothing wrong with this, but this is just the beginning. In my opinion this is pretty much a waste of an article.

There is a war on spam going on. Nobody wants it. Many people buy software programs to keep forms of spam out of their computers, or websites. Webmasters detest having their websites cluttered with spam. The search engines like Google also are against it. They are trying to point people to good information, not worthless information. Google has made very clear that they are looking for unique relevant content. So the bottom line is, if you want to be successful online, you should avoid looking like a spammer. On the other hand this is great news because you know exactly what is going to make everyone happy. Good content.Unique articles will be looked on favorably by website owners, and Google will favor sending traffic to unique content.

Now in the earlier bum marketing example, the article may be distributed to a small number of article websites.Each article may get initially 100 views. As I stated, it is possible to get sales from this method, but in truth, probably not that many. The article may get 100 views or more at each site. If you use traffic tools, social bookmarking etc., you might get a lot more.But if that article is IDENTICAL at each site, there is going to be a penalty. I don’t mean an actual penalty like a traffic ticket, but, the search engines and possibly the webmaster may not be thrilled about your work. To them you are not posting quality material, and they are not going to do much for you.

Suppose you could write fifty articles, and submit them to fifty article sites. Surely the number of viewers would increase dramatically.But writing 50 articles is a lot of work.

You can actually get three things from your article submissions. First you get the instant sales, as in the bum marketing example. And, you also get traffic. Traffic that can be used to send the reader to your sales page. The third thing you get is backlinks. The strictly SEO benefit of looking good to the search engines. So you see thinking that the article is the last stop is not a great idea. You want to get the full power This is where article spinners comes in. With this program you can turn one article, into hundreds of DIFFERENT articles. Articles of good content, that is welcomed, and makes everyone happy. Especially you.

Article Rewriters used to be terrible not too long ago, but that’s no longer the case. I’m happy to report that the gibberish days are over. You can now write one article, and turn it into 50 or more in just minutes. The new copies are about the same subject of course, but titles are different, wording is unique, and each article seems fresh.

So this is your new article strategy. Get a good article rewriter or spinner and create 50 unique relevant articles and submit them to fifty good article directories. Then ping them all, and social bookmark them. BUT, put your hyperlinks to a good landing page, or a page of your blog with the offer you are trying to promote. You can in reality expect to get thousands, even tens of thousands of readers. Remember this is all from one article rewritten.

And the best part of all of course, is it doesn’t cost a thing.

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